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Northwest Passages has begun selling advertising space on its website. These banner ads will be located above the title bar of each page. Our aim is to sell ads only to publishers, literary organizations, Canadian studies centres, and Canadian cultural organizations and websites.
Why sell ad space? In response to rapidly growing traffic on our site and the tremendous technological advances over the last several years, Northwest Passages has begun a series of drastic improvements to our site and services. Ad revenue will allow us to fund these initiatives, cover our growing overhead, and subsidize some of the many hours per week we put into developing the site and fulfilling orders. These many changes to our site will ensure that we can continue to serve the growing international community of readers of Canadian literature better than anyone else.
For us, generating additional revenue in this manner is far more desirable than beginning to accept payments from publishers for promoting specific titles and authors -- a practice of every other major online bookstore. At Northwest Passages, we want to clearly distinguish advertising from editorial content. The choice of who we feature every month will be ours only and we will continue to try to promote a wide variety of books, authors, and literary publishers.
Publishers and other parties interested in ad space should contact Paul Martin at adsales@nwpassages.com for further details.
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Northwest Passages 628 Penzer Street Kamloops, BC, V2C 3G5 CANADA |
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telephone: 250-372-1972 toll free: 1-877-7CANLIT fax: 250-374-0915 e-mail: info@nwpassages.com |
©1996-1999 Northwest Passages.Site created by MediaWeb Solutions & Northwest Passages using The B.O.S.S. |
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